Telephone Tracking allows you to monitor calls out of your site and understand precisely what advertising activity brought them whether it was from another site, Google or your own paid search effort.
So no longer will you have to figure how your caller has discovered you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertisements across multiple stations. Clients with AdWords have an inborn need to monitor the calls that relate to their keywords, in order to understand which keywords provide call conversions. AdWords Call Tracking With no visibility of call conversions, it is not really possible to work out if your investment from the keywords on your portfolio is delivering value or not. Is just tracking AdWords call conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes from, as it allows you to realize your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business.